Putting a straightforward mailing selection on your weblog need not be that complicated. In fact, there are a few very simple ways to do this and to then be certain that you are getting the best from your efforts. There are a few steps to take to ensure that that you are seeing the very best results.
Personally, I use two different ways to run mailing lists. There is a third way that people sometimes try thinking it is best, but in fact it turns out to be very problematic. And that is the manual approach. Do not try this! Several people think that if they have a straightforward contact form to collect email addresses and then send emails through outlook they could run a basicmailing collection. Do not bother - it is doomed to failure through spam detectors and upsetting your ISP.
So, what are the realistic mailing list choices? Well the first is to install a plugin, let's say the imaginatively titled Newsletter pluggin and to use that. It is very easy to install and set-up and really needs no explanation. The just issue is the bulk sending of emails may offend your ISP.
Therefore, the next best solution is a free mailing list provider. For this I use ymlp.com and sign up for their free service once the trial period is more than. This is a good one to use, even though there are plenty of alternatives. Again this is straightforward to install. You only tell them what fields you want to collect (as for instance name and email) and they give you the html for the form. Copy and paste that into a suitable page on your website and you have your double opt in mailing list set up.
That is the sourcing of the mailing list sorted, but where do you collect the information? Ideally on every page! Within the side bar of your site copy and paste in the mailing list form and this way every reader gets to see the opportunity to join. But, will they be convinced? Probably not, so you also need a clear link to a page about the newsletter.
On this page repeat the sign up form and talk a little about the newsletter. Perhaps mention how often you send a newsletter (with me, not very often!), make an offer or incentive for signing up (like my free ebook!) and promise not to sell or misuse email addresses. There is nothing worse than signing up for amailing list and then getting a load of spam.
Probably even, if you are using a service let's say YMLP, link to earlier copies of the newsletter, this shows the quality of it and could convince more people to sign up. Also, tricks as for instance the so call slide ups (the new versions of pop ups), which show to new users could also make certain that a lot of people are joining yourmailing collection.
So, to put a mailing list on your website, grab the pluggin or sign up for a free service, install the capture form in relevant places and make an offer that readers cannot refuse!
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