There are several factors that affect whether you could say that your weblog is going to be a successful weblog and earn you a decent income. Not all factors apply to every income method and not everyone will agree with them all, so here is my collection!
Page Rank
First and foremost, the easiest to measure is Google’s Page Rank. Masses of systems measure you by this ranking, but in reality, it does not actually say anything about your web site. A high Page Rank does not guarantee traffic and a low Page Rank site might get plenty of traffic.
So yes, on most systems where you are trying to earn cash, the higher your Page Rank the better you will do, but aside from that it is only a badge to wear.
Number of Backlinks
Most systems that report this measure Yahoo backlinks, because Google displays a lower answer whereas Yahoo seems to report every link it finds.
Again, it can be a pointless measure of success. It is quite straightforward to get loads of low ranking sites pointing to your web site and it does not guarantee success. But advertisers like to see high backlink counts in the hope that they will also gain benefit from a mention on your pages.
Technorati Ranking
If it worked fully, this may be a half decent measure. It includes just links from the content of other sites, taken from their RSS feeds. So comments and link directories are excluded. You then get allocated a Technorati Authority based on your relative position in terms of how plenty of new links they have found for your website in the past few months.
So again, it is only a way of counting links. But so loads of good blogs are unable to get themselves listed that not having a Technorati Authority should not really mean anything.
Alexa Ranking
At last - not a measure of links! Using the various Toolbar Button and the Alexa widget, this system can count how numerous traffic your site has and then rates you against other web sites, worldwide and locally. It is also able to capture information round search terms and a few other bits.
An exceptional idea and a good measure, if just it was not so distorted! Because it depends on the installation of the Toolbar Button or the web site Alexa widget, not all visits are recorded. Merely those technical people with an interest have installed the Toolbar Button, so the counts are limited.
Actual Reader Stats
This is the merely true way of measuring whether a site is actually successful, but not something that often happens. The problem is that it requires extra code to be inserted to the header of the code to track visitors. Extra code that slows down the loading of the page. And this extra code is needed for every monitoring system. Not really efficient!
In conclusion, for a site to be successful as a paid site, it needs ample of good links back from other web sites. Work on this correctly to also drive traffic to your website and you have everything covered.
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