The face of website design is changing and very rapidly. The gives those designing a website a load of challenges to face, challenges that we need to overcome to succeed in creating a extraordinary web site.
One of the major challenges that we face when designing a website is that we do not know what system the visitor will be viewing it on. Worse still, the number of different systems is expanding and getting more difficult to keep up with. It used to be would the visitor to our site have a screen 1024 or 800 pixels wide. Now, it could be anything from 1024 pixels to 1600 pixels wide, with a whole range of sizes in the middle.
But this is not all! Numerous people are now using phone devices to connect to the internet as for instance iphones and even merely the basic mobile mobile. I have usually accessed a text just version of a website to get contact details on my very basic phone and watched in awe as those with the more advanced mobiles connect to the internet and get a mini version of the website to look at.
Then, although there is less usage of such techniques than a few years ago, loads of of these phone browsers cannot use Flash to view web-sites. If you use flash for your navigation or a splash screen, then a lot of users merely cannot get onto your site and you might be limiting your audience.
These days as well, a load of people accessing the internet want nothing less than immediate access to the latest information and this is through RSS feeds. Web-sites providing fresh content, which is what visitors want, have to provide this information or risk losing traffic. I as a rule scan several sites in seconds merely by flicking through my RSS feeds. But, this might just work if the RSS feed exists and if the titles that are appearing within the feed are meaningful and tempting.
Over the past few years on the whole the internet has got faster as more and more users might be relied upon to have a broadband connection. Squeezing every bit of speed out of the web site is not so vital for the visitor’s experience, but with Google changes that are afoot, speed of page loading is still of the essence. Do not think that just because you have super fast broadband that your users have and that search engines will accept your heavy to load site.
Social media is also leaving its mark felt in the building of new sites. Users are getting more into uploading their videos to sharing websites and building their own blogs in minutes that look great. But this means that these off the shelf packages are setting the bar of their expectations and they, and site design customers, expect new sites to do everything that they have seen in the tools that they find round and about. It is not always simple to build social media techniques into a new website on a budget, but that is what is now expected!
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