Precision Social Media: Efficiency Strategies and Tactics
When it comes to time management, social media can be a double-edged sword. On one hand, it can help you make connections and expand your professional network faster than ever before. On the other hand, you can dump countless hours into social networking sites and see little return on the investment. Here are five things you can start doing right away to help you use social media efficiently and productively:
1. Separate your business life from your personal life. Not only is this a good idea in terms of maintaining professionalism and not boring your friends, but it also has big implications for productivity. If you comingle your personal social networking with professional social networking, you are basically inviting your friends and family into your workday and your clients into your personal life. That means that when you are at work and decide to focus, for example, on marketing yourself, that you will almost certainly be distracted by updates and messages from family and friends. Just glancing through those personal posts is going to make your social media activities take a lot longer than they need to.
I use Twitter (www.twitter.com/laurastack) and LinkedIn for my business network (clients, prospects, vendors) (www.linkedin.com/in/laurastack). I use Facebook for my personal network (actual friends, family, speaker buddies I announce business seminars, news, and updates on LinkedIn. I put personal updates on Facebook and don’t want to wonder what a client might think. Instead of “friending” my clients, I invite them to become a Fan at my Laura Stack Fan Page instead (www.facebook.com/ProductivityPro), so I can choose what business items to post separate from my wall
2. Get into a regular social media routine. Keeping current on social networks really doesn’t take that much time – provided you are approaching the task efficiently. It’s easy to spend the better part of an afternoon reading blog posts and checking status updates, but generally speaking, that’s not what you’re there for. In fact, the things that eat up the most time for social media users are typically not things that add value at all; they are just another form of procrastination, like lingering at a coworker’s desk or surfing the web.
3 Embrace third-party applications to automate manual processes. Rather than posting to multiple places, sites like Ping.fm allow you to go to one place to make updates to all of your social networking sites.
To get even fancier, load your future postings into hootsuite, and have that update Ping, which updates Twitter, Facebook, LinkedIn, delicious, typepad, aim, gtalk, myspace, etc.
Last, blip.tv is a video uploading site that posts to YouTube, TubeMogul, iTunes, your blog, etc. automatically.
4. Decide what you’re really trying to do with SM. The biggest reason that otherwise productive, well-intentioned people end up wasting a ton of time on social networks is that they never sat down and figured out what they were trying to accomplish with social media. It isn’t just about how many friends/followers/readers you have. It’s about what your business has to gain. That might mean interacting with existing clients, reaching out to new prospects, or simply building your online reputation. Whatever makes sense for you, be sure to have a goal in mind whenever you commit yourself to another online profile. Otherwise, you could spend 40 hours a week bouncing from thing to thing without ever adding real value to your business. Meaningful goals might be based on sales (establish one new lead per week), generating awareness (post industry-related content once per day), or even something more subjective, such as establishing a reputation as a valuable online resource for customers and prospects. The bottom line is that you need to know what you are trying to accomplish. After all, if your goal is simply to create an account and make some noise, that’s probably all you’ll do.
5. Connect, listen, and contribute. This is the easiest one to forget. You’ve already decided that you are going to invest time and energy into social networking, don’t forget that you aren’t there to simply broadcast your sales pitch to anyone who will listen. Just like you make time to Tweet, update Facebook, or post on LinkedIn, you need to set aside a few minutes just to see what other people are saying. This will give you great insights into the needs of the community and help you better focus your message when you do have something to say. Even just carving out five minutes twice a day to pop in and see what others are saying can add tremendous value to your social networking activities.
Just as an example, Twitter provides plenty of great opportunities to listen, but realistically, this social media network that is famous for broadcasting what millions of users are eating for lunch does come with its fair share of background noise and low-value information. A third party application like TweetDeck and Twhirl can help you scan, sort, and filter the conversations taking place on Twitter and help you hone in on things that matter without wasting time on things that don’t. If I were to just scan the tweets of everyone I am following , I would be overwhelmed by mundane updates (“eating lunch”), annoying promotions (“retweet to win XYZ”), and complete nonsense (“which Harry Potter character are you?”). TweetDeck allows me to focus on the handful of people that I know well and even keep an eye on important topics through search terms like “productive” or “Outlook.” That saves time and keeps me focused. And make sure YOU don’t post ridiculous updates.
Hopefully I’ve given you a thing or two to think about as you pursue whatever social media endeavors make sense for you and your business. I also hope you’ll drop me a line out there in the social media sphere. See below for my social networks of choice.
Make it a productive day! (TM)
(C) Copyright 2009 Laura Stack. All rights reserved.
Author Resource:-
Laura Stack. Laura Stack is a personal productivity expert, author, and professional speaker whose mission is to build SuperCompetent® productivity cultures in organizations by creating Maximum Results in Minimum Time®.She is the president of The Productivity Pro®, . Since 1992, Laura has presented keynotes and seminars on improving output, lowering stress, and saving time in today’s workplaces. She is the bestselling author of four books: SUPERCOMPETENT (August 2010); The Exhaustion Cure; Find More Time; and Leave the Office Earlier. Laura has been a spokesperson for Microsoft, 3M, Xerox, and Office Depot. . Her clients include Starbucks, Cisco Systems, Wal-Mart, and Bank of America. To have Laura speak at your next event, call 303-471-7401 or visit www.TheProductivityPro.com to sign up for her free monthly productivity newsletter
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