When I first started developing sites, way back in 2003, all that it took to get your web site to the top of your favourite search engine was to repeat the keywords a few times in the meta, the alt of the images and several headers and bold text.
Search engine rankings evolve constantly. Once enough people catch on to the latest ideas of what is needed to get to the top of the search engines spammers start to stuff sites to force them to the top. So search engines evolve their techniques and move on to newer rankings that are harder to fake.
And that is how we saw the invention of the links directory as Google started to put stacks more weight into incoming links than on the site's content. The next logical step was then to ignore these directories to make the spammers job far more difficult.
So how now do internet marketeers search engine optimise their web-sites for Google? Well, incoming links are important, but not fram spammy sites. At the same time, the saying that content is king has never been truer.
To get your SEO to work, you need a combination of these. You need loads of outstanding, fresh content on your website along with links coming in from other sites, that are also on fresh, content related pages. Forget building links with directories, if Google and the other search engines have not totally ignored these at the moment, they will soon. And so to future proof your SEO work you need to make certain that what you do now will be relevant in the future.
In my opinion, the best forms of gaining links in the modern SEO environment is to syndicate articles. Write unique articles and post them to suitable article sites. Write more articles and approach bloggers, lots of of which would be happy to include your article as a guest post on their website if it is unique and guaranteed to stay so.
This is because many people are searching for tons of unique fresh content to fill their sites. It can be difficult trying to write enough posts each day so numerous bloggers instead fall back to these article directories and guest posting.
And this is where you should also take a lesson from the experienced bloggers and if you want to try your hand at improving your position on Google then add plenty of new, fresh content to your web site. These days, by having ample of unique content on your website you are giving the search engines more to read and more reasons to keep coming back to your web site. There are therefore stacks more opportunities for them to locate search keywords in your website, which leads to more opportunities to send traffic to you.
If you are interested in internet marketing and want to pull off success on Google, forget the old tricks of alt text, using filenames with your keywords in and so on. Instead, write heaps of new content and write articles for syndicating to other web-sites and you will see far more success.
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