The concept is to focus on customers in surprising places, in unexpected ways in which, to urge maximum results from minimum resources and create a distinctive, participating and memorable complete experience.
Here are just 10 innovative promoting ideas to get you started:
1. Run a competition to win advertising space on your site. This is often a no-price prize you'll use to promote your web site: free for you but valuable for others.
2. Leave your business card in surprising places: as an example pop one within every book in an acceptable section of the native library.
3. After you visit the doctor or dentist's surgery, leave a business card within every magazine in the waiting room.
4. Add your web site's URL to the signature of every email account you utilize, so it seems on every email you send (personal or business) with an additional comment if appropriate.
5. Offer a free product/service to the stylists at your native hairdressers' or barbers' - they will tell their clients all regarding this crazy one that offers things away.
6. After you see a restaurant or bar collecting business cards during a bowl, to win a free meal or bottle of champagne - raise if you can have the losing cards. That can offer you dozens of latest contacts.
7. Run a faux publicity stunt - for example, get a group of students or friends to hold a demo outside your premises with placards reading "This business (your name) is just too nice!" or any crazy message you choose.
8. Offer to run free demonstrations related to your product or service at local events or venues - perhaps your village hall, or library, or community centre may do with an interesting event to fill up their schedule.
9. Borrow a wall (get permission from a neighbouring business), and project a picture of your business/advertisement on it overnight.
10. Carry a pad of brightly coloured post-it sort notes advertising your business wherever you go. (They'll be hand-written if you cannot afford to get them printed.) Stick them up in unusual and surprising places - inside the doors of bathroom cubicles or on the urinals; next to the raise buttons in shops or offices; if you write on the back of the notes you can stick them on automotive windscreens in car-parks, so the motive force will see the message once they get within the car.
And if of these have whetted your appetite to begin being artistic yourself, strive brainstorming ideas together with your employees, family or friends 'the more off-the wall the better. These are simply a few innovative promoting concepts to help you get started.
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Barbara K Howard has been writing articles online for nearly 2 years now. Not only does this author specialize in Marketing, you can also check out his latest website about: