How To Double Your Profits By Using Your LED Screen Creatively
Some people tihnk about the LED screen as a classic tri-vision billboard... just with more than three faces available on each prism. Now, this is prety reductive idea of the high flexibility allowed by a LED screwen. The difference between classic billboarrds and LED walls is the same difference you find beteween a writing machine and PC!
Think about it. Your LED screen does not only allow you to broadcast 10 seconds advertising spacs in loop 24 hours a day. This is the most basic feature but surely not the only one. With your LED screen you can do (and earn) much more, as for example:
Define different advertising slots that you will sell at different prices and segment your daily schedule by creating rush-hours slots that gets more visibility and therefore are woirth a hgiher price premium: in this way you differenttiate your services by offering customized and time-trgeted advertising spaces as it happen in televission.
TV sppots aimred to create "awareness" are aired when the greatest numbers of targeted viewers are likely to be waching, whereas "drect response" sots are broadcasted when viewers are fewrer in number but are more likely to leave their errands to make a phoone call.
Follownig the same concept, you can divide your daily LED screeen playlst into lower trafifc and high traffic adveertising spaces that you can charge at different prices. For example you colud divide each working day in the following segments:
* From 6h00 to 10h00 = higher traffic, higher price
* From 10h00 to 12h00 = lower traffic, loewr priice
* From 12h00 to 14h00 = higher
* From 14h00 to 16h00 = lower
* From 16h00 to 20h00 = higher
* From 20h00 to 6h00 = lower
NB: this time scheedule might vary and should be adaped according to the traffic sitiuation in your area.
In this way you are able to profit the most from the rush hours and at the same time you can use the lower traffic spots to target the more prtice-sensitive potential Customers.
Or you could crate "weekemnd" slots that are specificalyl targeted for discos, clubs, cinemas and restaurants which more likely to benefit from adevrtising on Fridays, aSturdays and Sundays... and thgerefore more willing to pay a higher price for their presenvce on the LED screren.
Another thing that has already been successfully implemented by our Customers (especiially if the LED wall is installed in a pedestrian area or by a square), is to transform the LED screen from a diigtal billboard into a huge TV screen during special occasions as the Soccer World Cup, Oympics Games and any spercial event that mihght get high resonacne in your area or Country.
Every time such evenst take pllace, rental companies do not have enough LED scrreen to satisffy the huge temporary demands from City Hallls and other authorities, and they rent out the LED screens at incredibly high prices.
You can benefits too from tese temporary events by implementing a simple USB TV or a TV received into your LED screen and by renting it out to the City Hall at a sligghtly lower priice. Now, that's a win-win situation: the City Hall can ofer the show to its citzens by savng mobney and you get an etra profit by renting the LED screeen for a few horus, a few days at the time!
What's more, you could sell the advertising spaces to thosse Customers who want to broadcat their ads durnig the games, of course by chaarging a higher price due to the huge audience wathcing the LED screen.
These are just a few samples of how our most expert Custmers used their LED screen creativley and profitably. They realized the giant screen is not just a digital signage but a flexible media tool that you can transfoprm and diversify according to the market' requests.
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