You may have decided that you need to get a Technorati Authority for your website, but how do you go round it?
First, I used to suppose that pinging Technorati works. Don't bother, they do not take into account pings now! You may as well do away with the ping from your blog and save the processing time. So what do you do? Here are the procedures we have used to hastily get a ranking.
1. Go technorati.com and sign up for an account. Straightforward. You will need to confirm it as normal by clicking an email link, but overall, nothing clever!
2. Find the claim a weblog button. Follow the form for instructions here - enter your website URL and press next, then type in the information you find. Don't submit it merely yet!
If you don't know your RSS feed address, it should be shown on your website somewhere. Just right click and then copy link location to copy it and paste it where it is requested. If it isn't shown somewhere, you are not there a trick!
3. One of the optional fields is for blogs linking back to you. If you have been using FTS or article directories, then you should have a few of these. Go to Yahoo and search link:www.yourblog.com and find several sites linking back to you (forget Google, unless you have lots of links). Copy and paste three of these into the form. I have no idea if it really helps, but the question is there, so in case it does...
4. believe up some suitable tags and enter them, plus select the three categories that match your site the best. Now, check the details and press submit.
Now, they will email you a claim code that you have to put into your blog. This seems to be the biggest sticking point for getting listed - positioning this claim token. The problem is here that Technorati seems to do a double check.
First, they spider the web site to check the claim token exists and second they look for it in your RSS feed. The second makes sense, as I will explain in a moment. But why then do the first? If both checks used the RSS feed then an error message could be generated. I believe that this is the reason that lots of claims are failing and why plenty of sites are not getting listed. Let me explain more!
The reason to use the RSS feed rather than just spidering the site is because anyone might place a comment in a blog, which might include the claim token. You have to be able to update the posts to be able to get it onto the RSS feed.
So what causes the claim problem? Well, lots of bloggers set the RSS feed to merely display a summary, rather than the full post. If the claim token is too far down the post, then it won't be read by Technorati. Therefore, your website doesn't get listed properly.
So, when you receive your claim token, create a new post and put the token in the first sentence. I would recommend within the first 30 words at the most. Also, (in WordPress), go to settings, reading and be certain that the RSS feed is giving the entire post. A belt and braces job, but better to be sure that. Once you start to see a Authority appearing, you might reset your feed to summary just if you prefer.
After that, you should be ready to get listed. You merely have to get other bloggers to mention you in their posts!
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