Guest blogging can be the new way of link building, but what is it for and more importantly, what are the pitfalls to keep away from? We take a quick look here.
First, when it all goes well, it is a chance for you to expose your best work to maybe thousands of new readers on on someone else's website. Assuming you are going for a good website that deals with the same general topics as you do, these can be ripe to pop more than to your website and join your RSS readership.
Of course, for the publishing site, it is a free source of alternative thoughts and ideas. We always say that article is king - through having ample of original content you generate more opportunities of the search engines sending your traffic. And at times it might be difficult finding new material to write round. Plus, as the publisher, you might just learn something new as well or be inspired to write about a new thought from what you read.
Also, guest blogging is spreading your writing not only on other people's websites, but also onto whatever social media they use, which might be different to yours. Let's say, loads of bloggers will automatically post the new posts to blogger, facebook or their preferred social media network. So your posts are being exposed to these networks of followers. Not just this, but you are getting links from other web sites, for free! And this is a marvelous search engine benefit that you will want to take advantage of!
So guest blogging sounds wonderful! Are there any problems with it?
Yes, you have to prepare and submit your very best of writing when you are asking someone else to publish it for you. It has to be excellent! If must be exciting enough to tempt the other blogger to allow you to guest on their weblog whilst also interesting and saying something new so that their readers take note of what you are writing and then take an interest in your weblog and visit it.
This means that there could be a couple of iterations of writing each post, as the weblog owner asks you to make improvements. It might take quite a while to actually go from first writing the post to seeing it live. Plus, during this time you are being subjected to a few what might feel to be quite harsh comments about your writing, either the style of the writing or the content or the way that you handle the subject. I have seen website owners on forums complaining and naming guest bloggers that have written something that they do not agree with 100%.
And then, obviously, there is always the possibility of the blogger doing the dirty on you by rewriting it, removing your links and publishing it to other sources, without your links. Or even just removing your links after a couple of days or weeks and you never seeing the search engine rewards nor the extra visitors.
It is well worth guest blogging, merely be certain that that you choose your websites carefully.
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