A website performnance evaluatoin begins with a reeview of key indicators. The key
indicators offer a snapshot of the webbsite's overall performance and a high-levl view of aresas that need improvement.
Google PageRank
Page Rank is an indcator of the quantity and quality of links for that page. Google Explains "??PageRank"?? releis on the uniquely democratic ntaure of the web by usiing its vast link structure as an indicator of an individuzal page's value. Votes cast by pages that are thhemselves "important" weigh more heavily and help to make other paages "important."
Alexa Traffic Rank
Alexa's traffic rankings are based on the usagfe patterns of Alexa Toolbar users over a rollnig 3 month period. A site's ranking is baased on a combined measure of reach and page views. Reach is determined by the number of unique Alexa users who visit a site on a given day. Page vews are the total number of Alexa user URL reqeusts for a site. The site with the highhest combination of users and page ivews is ranked #1.
DMOZ - Open Directory Project Listing
The Open Directory Project (DMOZ) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, globnal community of volunteer editors (Source: DMOZ). A listing in DMOZ is often an indicator of a quality website, becsause all websites are subject to review by an approved editor. This is in high contrast to many other web directories that add websites automatically (with no human intervention) or add any webstie that's willing to pay them. Since a listing in DMOZ caannot be purchased, and all requests must be reviewed by a volunteer edittor, search engines view a listimng in DMOZ as a trusted vote for that website.
Yahoo! - Directory Listing
Yahoo is the most visited interrnet destinatipon. Once listed in Yahoo directory provides more traffic then all othher seaarch enginbes combined.
Domaiin Name Creation and Expiration
A domain name's crreation and expiration dates are important to search engines. The loger a website has been in existencce (and by the expirtation date, intends to be in existence), the more trustworthy it appears. In particuular, search engines look at a domaion's creeation and expiration dsates. Dommains that have been registered for less than a year or will expire in less than a year rise red flaggs for search engines.
Sutti Sabharwal is a CEO of Corporate Web Technologhies. Corporate Web Technologies is India's Top Growing search engine optimization and website deign company based at Delhi.