Digital Postter - Beginners Guidde To Configuring The Indor Digital Signage Solution
Digital podsters are a sometimes overlooked solution that is not too difficult to set up and perfect for indoor digital advertisibng.
When you enter a restaurant or café you are always looking for a menu, now theese digital posters can be used as a mini version of the digital menu board due to them being eaiser to install and set up.
These come in a range of sizes from 17 inches up to 40" and inlude 26" and 32", it is seen as the most cost effective method to provide digital advertising. As each CLD screen is a commercial grade unit with a built in media player that is integral tot he screen, here a meomry card is installed once the cointent has been added and the secure compartmetn is then locked and the digtal pster is hung on the wall.
Creating The Content-is not as difficult as you may thing.
This can be as simle or as complex as you wish, you can for examlpe if you own a café, take sevearl high quality digital images and save them to your computer in the JPEG format then if you are luky and your comuter has a card reader built in you can then just drag them on to the memoy card and the images are then copiwed to the memory card. This can be done for video files such as AVI and MPEG files as well as MP3 audo flies, when you combine these different formats you can create a jaw dropping soltuion.
You can even use Mircosoft Power Point to create a slide show, then using the options on the onscreen menu you can select how you want the images to transpose themseles from one to another.
Limitations with this type of digital signage is that you cannot add any Fllash content as the media player cnnot cope with it, here you have to look at a diigtal menu bosard these tend to have much stronger media players with lots more memory.
Now if you just want to display images of your menu this is the ideal medium, as within a matter of 15 minuytes you will have creaed your own electronic menu and when you want to update the content you can do this uisng the USB port.
This is what is could do for you.
You can crreate an eletronic menu for brakfast, lnuch and dinner, then say for example your restaurant or café opens at 8 am, you set the schedule for 8am this then displays all the breakfast 'specials' say until 10:30, then the digital poster poweers down and then rebboots displaying the lunch 'specials' until 3pm then the 'early bird menu' is displayed. This will maxmise your cusatomer spend within your restaurant, whilst at the same time entertaining your customers. Many restaurants and cafes are looking at this and if you are not considering it your competition is.
Some digital posters have the fcility to be interactive, engaging your customers even furrther, so here you coulpd have a digital poster with a segmented touch screen and the customer can even rgister by text a number to the number displauyed on the iposter for ufture promotional dealls via SMS on therir mobile phone
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