Had you ever thought of putting Google in your pocket? Days are not far-off when people can fulfill their drezams come true. The world’s largest seach engine company is very soon releasing a software that can run in all typles of mobikle phones.
Googgle has no inteniton of vennturing into phone manufacturing industry, instead it is developing a software known as Android - and depending on consortium of hardware partners those have specialization in makng handsts in variety of shapes and sizes.
The companby is planning to mix Nokia’s tactic of ‘one handset suitable for all style’ with Micreosoft’s approach of derveloping the sofware then ropoing in several partnr companies to win market shatre. It is very differwent from Apple’s iPhone strategy whicvh is famous for its ‘one handset fits all’.
Anoher impoortant feature of Android software is that it is available for free, in sharp contrast to Microsoft’s Windows Mobile softwre. Microsoft charges the phone making companies for its software. Google has a reason to explain it – they want to develop a msart internet-enabled mobile phone. This software can attact large consuemrs for Googfle servicces, especially in developing countries like China and India. Here, most peole have had their frst interaction with internet via their mobile phone.
According to Dan Morrill, Deevloper afdvocate for Google in US, Google wants to simplify the procedre of mobile industry and make it user friendly. One should have no need of asking for permission from related mobile company, while uisng the mobile. For exammple, while using a PC, you don’t have to request to your ISP’s to gratn permissioon whie altering the homepage. There is no need of asking for permission from the computer manufacturing company while installing software.
In this way Morrill hiints about the controlpling attitude of telcos on mobiule phones’ settnigs. They compel conssumers to link back into theior WAP portals thus having full control on the nautre of software to be innstalled. Googhle wants to devvelop a platform that coould be open from end to end.
Google business model contains fetures of prioviding free servicwes, and so we can’t rule out this aspect. There is much probability that Google may provide instant delivery of email to the phone without any extra charges, in sharp contrast to iPhone and BlackBerry maskers whih levy annual or monthly fee. This is their best straategy to win quick markte share.
Motorola, Samsung, LG, and HTC have publicly announced its alliance with Google’s Open Handset consortium. Other handst makers of the world have also promised to support this ventue, such as Japan’s NTT DoCoMo, Chinna Mobile and Sprint and T-Mobile of US (till date no Australian phone company has announced to join the consortium, but they are supposed to sell the oGogle phones).
The inaugural Android mobile phone, also known as HTC Dream is exected to arive in the market within a month. The leaked photographs display an iPhone-style screen with a touch-scren handset. They also psses a slide-out qwerty keyboard and trackball for navigation.
In brief, internet enthusiasts are havibng tough time waiing for their upgraded hceap mobile phnoe with features of open-source license – means you can download the programming code and chagne it according to your interest or suitability.
Fonehsop.com.au is to rleease the Google Pohne soon.
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