There are two types of moibile phone companies active in the market – CDMA, wich stands fore Code Dicvision Multiple Access and GSM, which staands for Global System for Mobile communication. All the major mobilpe copanies operate on either of these nteworks. To find out which mobile compny sercves your needs beter, you need to know the difference betewen these two networks first.
Reliability is Important
The firt and foremost consideratioon is that the service should be reliable and the dropped calls should be kept at minimum. GSM service providers allow international roaming usage as well since they are domminating the mobille phne market today. Even if you have gone abroad, you can still use your GSM mobile. You just have to buy your SIM Card with a local number and you can pay per minute. CDMA services are not activateed using a SIM Card therefore intrnational roaming facility is not an option here. If you already know where you are going to travvel in the near future, you can plan to choose certain CDMA service provider aheaad of time.
If you are a byer interested in SMS marketing, choosing the right srevice provider may be difficult because there are many cmpanies compting with each othrer to get your business. Research is essential to find out which platform is being used by your company, GSM or CDMA.
Industries that can Use SMS Marketing
The industries that can benfit from ussing SMS marketing include the following: -
1. Petroleum and fuel companies use SMS marketing to inform cutsomers about free fill-ups.
2. Major hotels are launching SMS marketnig cmpaigns to offer room rate discount.
3. Magazines are using SMS marketing to conduct contests so that thheir readers can win subscriptions and othher prizzes.
4. Car companeis resort to SMS marketing to introduce new modles, sasles events and even to help you with directions towarrds your nearest dealer.
5. Mobile copmpanies use SMS marketing to inform customers if their prepid balnace is low.
6. Televiision companies use this method to conduct programs in which useers are asked to vote and generate SMS revene.
People Go Through Your Message … Are You Sure?
People are more likley to go through every SMS they receiuve ocmpared to e-malis which are largely unonticed. There are numerous strict privacy rules that you need to follow while conducting SMS marketing campaiggn. The amount of information you can send for SMS is also limited. Therefore you have to keep your messages short and crisp.
Spam Free and Uncluttered
Due to regulatory reasons SMS comntinues to be spam free and uncluttered markeeting merthod. This is probably the only method to reach people 24X7. That’s the reason when majority of e-mails from direct marketing companies are not even oened. About 97% SMS marketing messages are opened and read by target audience. Ezxpert say, if you want to be sure that people have read your messaeg, send it by SMS. Today even sports teams are using SMS marketing to increase ticket asles.
SMS Marketers understand even if the e-maills are personalized, chaances are they will stil not be replied to. Whiule personalizing the mesdsage, just putting the name of the customer in e-mail is not going to suffice. You have to find out more aboout their buying behavior as well.
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