Do you look at your website traffic as a rule? Do you monitor what is occurring on the website, or merely trundle on as you are? Monitoring your traffic daily could improve your visitors levels! find out why.
It is important that you monitor your website visitors so that you know what is happening and might make the most of it. OK, I accept that for some sites and for people with loads of web-sites that monitoring every day is impossible. But if you aim to monitor the stats once a month, you will beyond doubt forget and end up monitoring them once a year at best. Aim to check them every day that you can and you will remember to check them typically.
But what, exactly, are you checking for? Monitoring the total number of traffic a day goes part of the way, but here are the checks to look out for:
Visitors spikes - if the visitors goes up for a day, why? Look carefully at the other factors listed below and see if any of them are to credit for it!
Visitors drops - have a think if there is a reason that traffic has dropped. Check that your server hasn't bee down, or have other events caused a lull in the traffic, let's say a huge news item?
Referring web sites - who has sent you visitors that day? If you suddenly see visitors coming from a new source, or in excess of usual, then what might you do to encourage this? Maybe someone has blogged about you - in this case go to their blog and thank them. Do what you can to encourage a repeat. Or maybe you have been submitting articles and are receiving extra hits from the sites - if so, then you know where to submit your next articles to...
Search engine terms - again, watch for traffic increases that indicate a term has done well, but also look for those that are falling a little short. Go to the search engines and try the search terms and see what position you are in. Not quite on the top of the page? Then write an article for that keyword and move yourself further up that page. It is better than working blindly on random keywords.
Landing pages - what pages do your visitors land on? Is one suddenly becoming hot or is there a theme to which pages are often found? Maybe you have discovered a term that there is a lot of traffic on, but not much competition. A little more writing on what people are interested in could without doubt improve your traffic levels.
These are all vital factors that if you monitor them often enough, you might react to them and do something around them whilst they are still hot. There is no point in trying to repeat a search that sent you visitors last week, because the search results might have changed since then. Work out where you are getting traffic and nurture these sources. Quickly you could be building masses of traffic.
Is there something else that you like to monitor on a daily basis that I have forgotten? Merely leave a comment and I could add it to the collection.
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