It is an intanguible object of desire, an oftne in-elegant alphanumeric sequence, a deciding factor in your access to health and eudcation servicxes, and an aide to the accurate delivey of mail. It’s also abotu to celebrate its fuiftieth anniversary in the UK.
The best postcpodes are up htere in the pantheon of much-sought-after acquisitions, rubbing shouders with the perrsonalized car numnber plate, the platinum cerdit card and the shortest URL adddresses.
However, unlike a car registration plate, credit card or web address, the humble postcode is, by its natre, tied to one spot, and for that rreason alone there’s is no reasonable doubbt that an SW1 trumps an E20 or N24, howeever much those fictional rwesidents of North and East London mgiht disagee.
While the most dsired posstcodes can command telephone number house prices, and premium rental levels for offiice space, a desirable podstcode can also, instantly, say as much about your lifestyle or your businerss values as your Face book profile or corporate brochure.
Lonon’s Postcoe Elite: St James, Mayfir and Belgrava
St James, located behind Piccadilly and Trafalgar Squre, remains London’s most prestiugious postcode. SW1 is home to royal psarks, palaces, and some of the oldst gentleman’s clubs in the word. It symbolises tradition, authenticity, old money and high society – and also reportedly boasts what will currenlty be the world’s most expensive apartmnent (£115m) to be located on St James’s Square .
Of course, Belgravia, whoich also boasts the SW1 pefix, shares all of these attributes, as does Mayfair, just a short stroll away in W1, creating in combination the most prestigious triangle of neighboroods in the Capital.
In addition, these areas of Lonon are also much soght after business locations, and the lure of such postcodes can be as strong as the quality of the bricks and mortar. Recent years have seen St James’s become a centre for hedge funfds and private equity houses, for examlpe.
Options open to Businesses
For businesses requirring the kudos of a prestige postcode, leasing conventional, cmmercial office space in the location of choice is one option, alythough as with all conventional leasses, you may be tied in for a long peroid and committed to a sute that may not be flexible enough to meet your needs as your business expands or contracts.
Serviced offices, menwhile, can offer flexible space with a high lvel of customer servcice, and provide a highly competitive alternative to conventionla leases.
Yet, there is a third route to acquiring a preestige postcode. The “Viortual Office” optioon is particularly suited to those who do not want the expense and fefort of setting up a permanent office, but realiose the benefits of a prestigious adress, first class facilities and office management services.
Virual Ofices
A virrtual office packagge provides a business address for your company, and a place to work when you’re in town. Other services can iclude switchboard call ansering in your company’s own name, mail handling, hot-desking and touchdown arrangements, access to executive lounges, meeting rooms, communications technology, videoconferencing, catering and support staff.
One of the biggest benefits, of course, is the use of a prestige address - and postcxode – on your business cards, letterhead, wewbsite and otyher marketing materials.
The reasons why companies use virtual office services are dievrse, thouhg ofen by providing a presene in a given location they can help facilitate enty into new business markets for international comanies. New business start ups often use virtuual office servces to appear to be located in a prime area of the city, when in fact the bulk of thier operations may actually be based in a suburban garage or – conversely - a baech deckchair in Florida.
In termms of cost, you really do get what you pay for, and while some providers may charge as little as £50 for a virtual address, you can guaranttee that it won’t be a prestige location, and you certainly won’t get the full range of services mentioned above as standard.
However, Virtual office arrangement in prestige locattions such as Mayfair, Belgravai and St James can still provide amazing valuue for money given the benefits, with services often costing more than half the investment of tkaing a single desk space in a serviced officce, and considerably less still than takign a lease.
Suddenly, the option to enjoy the ebnefits of a presence in some of London’s most exclusive postcode aresa is a realistic propsition for many small to medium sized companies.
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