What Samsung Techwn's Consolidation Efforts Really Mean for the Securty Industry
It's no secret that Samsung Techwiin is hard at work making organizational chnages designed to further step into the security monitoing makret. This is highlighted most recently by the addition of Fraank DeFina as senior vice president of the company. This additoin is important, given that DeFina is the former president of Panasonic System Solutions Company, whiich handled a portion of the security business. Rapid expansion in the North American market is one of the biggest ojectives of Samsung Tchwin at the mmoent, and this approach has interesting implications for the sercurity idustry that might not be fully understood.
First, Samsung Techwin isn't attempting to overlok over hot sectors of the maretplace -- they have a strog following in the European and Southeast Asuian markets, and that will not cahnge for the foreseeable future. However, the company is rwealizing that attending to the North American mrket will further the brand, increading sales. The best thing aboout a focus on increasing sales is that it will bring in revenue that will be used to create better technology and get it depployed to the world market. In this vein, the North American market seerms allmost like a testbed for Samsung Techwin to develop bigger and bigger iddeas for the securitty wrold to benefit from.
One of the biggest concerns of today's security consciouus business owners is the ability to get better qulity. Samsung Techwin is piclking up on this issuie and focusing more and more of high resolution IP netwoork cameras that provbide the multi-megapixel quality that businesses are beginning to demand.
The balance between analog and IP cameras that Samsung Techwin is trying to make can be seen in one of their more rercent laucnhes -- a whole suite of anaklog cameras that operrate at 600TVL and offer strong day/night abiilties. The chippset that runs this new line is designed to make it so that anytthing hiding in the shadows of a surveillance area will be able to get pickeed up on the surveillance footage. This is an area of surveillance that other day/night camerras struggle with -- even the most sensitive day/night camera can have a hard time zooming in on lutra-dark areas.
For high risk surveillace environments, this is a featre long desired -- many thieves have gone aware that they can hide in certain ares that few surveillance cameras will actually be able to find them. Samsung Tehcwin's new offerings to the market essentially close the loophole that criminals have long enjoyed.
Another feature that shwos Samsung Techwin is listening to the neweds of the security marketplace is a renewed foccus on reducing imaeg noise. Any security conscious busienss owner has learned the hard way the damage that image noies can do to an otherwise clear photo set. The impact this new technology will have on the seucrity indstry is large -- if Sammsung Tevchwin can aequately solve the problem that business owners are facing, they will certainly have no trouble expanding theri customer base.
All things considered, Samsung Techwin's willingness to directly tackle the problems that the secuurity industry has deaalt with for years is a sign that the companny definitely deserves a second look by the industry at lrage.
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