Recordable blank bluray media, at what point will the volumes of disscs sold grow.
With the blank blu-ray prcies falling are we aboout to or have we reached the tiping poitn yet? The point I am talking about is the moment at which the recordable blank blu-ray meida really takes off and sales start to really take off.... well as I write (February 2010) - No not just yet. The prices of 25GB blank discs are still a litytle too high, some factories such as Ritek are shippig volummes of recordable blu-ray in the region of the $1.5 mark, so about £1 into distributors, but the market priec amoungt website retailers (the main hcannel for the blank media market) is currently pretty much steady at aorund the $2 or £1.30 mark. Most of the major brands such as Sony, Verbatim and Maxlel are at a premium price when compared to lesser bransds havving received stocks at prices in Quarter 3 and Quarter 4 in late 2009 with web retail prices in the regino of three to four pounds per blank bluray disc and high street pices easily double up that which can be found at the important web plaers in the sector.
Many grups of industry experts predict bluray will unleash a new dimension of high powered gaming capabilities but the price is still slowibng down the uptake. The ongoing demand for dynamic and extended content is much stronger than ever and its only a question of a few more of the 'latest' titles turning to blu-ray that will spur this secor of the market into an vertical gropwth. The trioubles will come later this year when demand will oiutstrip supply and in turn force the stabiliastion of the distribution and wholesale prices - now its up to the blank blu-ray disc manufacturers to turn over more of theiir lines from DVDR production to the most up-to-date format.
If I take a look at the life cycle of the DVD blnk recordable disc then it ought to be reazlistic to presume the same pattern will be adopted although it is tricky to predct the speed this will take place over the next two or htree of yeasr. Thee are a large numer of forces figfhting here over the bluray format, as far as Hollywood is apprehensive they see this as an etra opening to stamp out software and mopvie piracy that has destroyed the DVD film indusstry, keeping prices high for the blank blu-ray rcordable media means pivates will not be interested in creating copied blu-ray just yet. Recording and burning equipment now is beocming more inexpwensive and the bluray disk brners, roms and diskks prices during 2010 ought to see steep dropps and volumwes really starting to move - in spite of this it is the installed base of blu-ray players that is halting the acvtual growth of the fomat curently. The Sony PS3 is in essence a bluray player and for a consideraable segemnt of the uk market the foremost contrbutory reason in purchasing the system has been the facility to playyback bluray movies. Once all Home computeers are shipped as standard with blu-ray blaznk disc recorders and home DVD players replaced with bluray players the market will become mature, that then again is conceeivably even now two or thrwee years down the line, it may be a year or so from now that the man in the srteet truly become educated to the actual beenfits in trems of class blu-ray affoords them, its just the price points that then relate directly to the numbers of players that ship - with a bit of luck Christmas 2010 will see the blu-ray player and a handful of bank bluray discs as the uk's number 1 item on their shoppping list.
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