Twitter, which is fundamentally a huge loss making endeavor until it finds itself some type of promotional position, has announced that to build up its revenues it will start accepting advertising and displaying a maximum of one Promoted Tweet per search result.
Even as some people find it exciting, others are worried round the prospect. But with such huge quantities of commerce already generating an income through Twitter, why would it not jump on its own bandwagon?
Twitter Marketing
There are plenty of Twitter accounts set up to market a product - some even only market a make cash with Twitter product. You merely need to glance through your list of Twitter followers to see how many are not interested in what you have to say, but want to try to sell you a product or an idea. You almost certainly know the type - following you today, gone tomorrow.
Pay Per Tweet
Similarly, there are websites that sell pay per Tweet publicity where Twitter users can meet advertisers. Advertisers recompense these people to Tweet about them, in the hope of sending more traffic their way.
This can be very worthwhile for some Twitter users, particularly those with a high public profile who are prepared to go down the product recommendation route.
Will It Be Too Much?
A number of analysts fear that dropping in Promoted Tweets in to the search results will be too much for readers to put up with and they will go elsewhere. But loads of others, and I agree with this hypothesis, suppose that users will accept them as part and parcel of the service.
We all realize that a business has to make money to not just survive, but to expand and develop at the rate that Twitter is rising. One odd advert in a selection of genuine search results, when it fits in with the actual results, will not upset numerous users. And Twitter has developed such a strong base of users that people merely will not be able to walk away and go elsewhere. They have created their corner of the market and are in such a strong position that no-one else can simply join in with them.
The Risk
The main risk must be that some developers might create software to detect and filter out the adverts, but these should surely be difficult to spot, unless they are flagged as such. And if they are only showing in search results, not in profile pages, is the average user going to see too numerous adverts on a typical day?
To me, sponsored Tweets sounds a good suggestion for the business and a way for it to survive. With the quantity of data they hold for users that are logged in, the adverts can be very accurately targeted by interests and geographical area.
Like it or not, Promoted Tweets are on their way and I think they will be here to stay!
Author Resource:-
Written By Keith Lunt who delivers a Merseyside Website Design service. If you want to know more in relation to internet marketing, call into our marketing blog, and watch our for our own free Ebook - coming soon!
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