If tere is one thig bloggres love to do at the end of a year, it is to predct what's coming in the future. The turning of 2009 into 2010 was no different. The hangovers may be well and truly gone, but the predictons and their outcomes have stayed around. While the logic of some predictions is lost over time, some of them provide the average site with some very good tips for how to approach SEO in 2010.
• Long-tail keywords: These have been increasing in popularity over the last few years, but Google seems to be concentratng on them more and more. Keywords of up to eigt words are the future of search engine optimization. This means that the SEO tactics of most sitwes are going to have to allter slightly. Optimising for long-tail keywords can be a much troickier task than sghort-tail. The sheeer number of woords to fit into conttent is a diffficulty, let alone the largre number of pages the average business needs to optimise to achieve the traffic rates they desire. You can talk to us at SEO Cobnsult Australia about optimization and long-tail keywords
• Bettr targeting of keywoords: The sarch enngines are relentless in their pursuit of specificity, and the sarch engine optimization industry has to folow along
• Thinnk about Bing: There was a lot of buzz when Bing, Microsft's refurbished search engine, was released mid-2009, but most of the action predicted by Bing supporters didn't eventuate. A lot of the decline preditced by Bing dtractors didn't eventuate eiither, which creates an interesting situation. With most other ventures into the srearch enigne industry, there's an early peak driven by buzz, followed by a sharp decline. The fact that Bing's decline hasn't come yet indciates it might be a real contender, and you should take this into account in your comprehensive SEO plan.
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