It seems like everywhere you look these days, someone is using or talking about Twitter. It's a great way to keep current on what your friends and family members are doing, and the site's growing popularity can attest to it. Lately though, Twitter has been used for a more profitable option - building a business.
Twitter is one of seemingly thousands of new social networking sites. It allows you to send out "tweets" from any computer or handheld mobile device. These tweets, or posts, can be no longer than 140 characters (including spaces). You can use them to keep your followers updated on your life or your business. Anyone can be a follower - family, friends, or, most importantly, potential and previous customers of a business.
If you are trying to build your business using Twitter, you need to have a good number of followers. There's really no point sending out tweets if no one is there to get them. Here are a few tips on how to gain followers:
Find people in your field and follow them. Often, they'll return the favor. It's not hard to do so, just do an online search and find popular blogs or websites in your industry. These types of sites will usually have a 'follow me' badge somewhere on the page.
Once you find them, you can also check their profile to find out who they are following. This will give you a whole new number of people to follow. These people might follow you in response. Other people might do the same thing. They'll find someone in a related field and see who they are following in order to find other people to follow.
While you're at it, make sure to put a 'follow me' badge on YOUR site. You might find a lot of people are interested in what you have to say. If you are offering quality content on your site or blog, you might quickly find a lot of new followers. Tell your current customers that you offer information and special discounts to your followers on Twitter. If they are happy with your service or product, they'll likely follow you. You may even want to advertise your Twitter name on your business card or sales receipts.
When it comes to spreading your name or message on Twitter, your tweets have to be interesting. If you are just sending out unrelated or unimportant messages, your follower list will likely shrink quickly. Make them more informative in nature as opposed to just advertising your business. Most people don't like being sold to all the time. But they do like interesting content and may even spread the word if you give them some.
Don't limit your tweets to just your business. Spread the word on related businesses. If someone in a related business is launching a new website or product, let your followers know. Again, the goal at the beginning is to make people interested in your tweets. They eventually may become interested in you.
Author Resource:-
Warren Miller is the lead marketing consultant for Lazer Promotions [http://lazerpromotions.com] - a 'new media' marketing agency that delivers customized solutions using new technologies. Their blog [http://lazerpromotions.com/blog] is updated daily with essential business marketing news and advice
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