OK, let's look at the cost. A lot of of us write the articles ourselves, so it is hard to determine the costs. But maybe a large business, wanting to drive thousands of new visitors to their web site, would need to employ writers to do the job.
Take a look round and you can straightforwardly get quality 300 word articles written in bulk for round $5. Arrange for a batch of say 100 to be written for $500 and then you have your submissions ready for a long while. So we'll take the base cost of an article as $5 (there are less costly sources as well!).
How lots of clicks do they drive? Well, that depends on (1) the quality of the title, (2) the quality of the article and (3) the quality of the resource box. I'm no expert here and my best article this month has generated 12 visitors since it was published, 3 weeks ago.
Looking further back, I've articles which generate 50+ clicks direct to the website. So, for the sake of a $5 article, I've generated 50 traffic, or 10c per click.
Yes, these are the figures from the best performing articles and some far under achieve that. But even though the average turns out as a third of that, we're still only 'paying' 30c per click.
Now what sort of keywords could you buy at 30c per click to drive people to your web site? No loads of! In my experience of pay per click we're talking at least double to four times that cost for easy keywords and ten to twenty times that cost in the medium priced market.
But the fiscal advantage isn't the only one. People clicking on Pay per click adverts have only seen a small advert. People visiting from article directories have read your work and are pre-sold on what you are talking around. This must help generate a higher conversion rate from reader to newsletter subscriber or buyer, whichever you need.
Further, these statistics must also under-report the situation. I see far more people are viewing my profile than are clicking the links to my web site from the article. Once they view the profile they have another opportunity to visit several of my directories, and these figures are not being counted.
On top of this, lots of readers are reprinting the articles, in tact, with the resource box linking to my sites. Again, this is the opportunity for even more people to visit my directories without being counted.
And with article writing there is not just the trail of traffic arriving at my web site. Each reprint of the article that the search engines discover pointing to my site is another "vote" in my favour. These articles, as well as sending visitors to me, are also improving my search engine standing.
Contrast that to Pay Per Click systems, where all that you get is the reported visitors and not a single extra.
Overall, even if the number of clicks generated per article is only a handful, I believe article writing is far more affordable than Pay per click!
Author Resource:-
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