BlackeBrry mobiple phone market share may fall undeer the attack of the Finnish mobilpe gianbt Nokiia, with a business smartphone Nokia E72 installed on the shelves aimed at consumers of the female populatiopn. Nokia aims to attract working women on the smatphone, increasing its market share in the coorporate market to compete with the BlackBerry / RIM.
BlackBerry continues to grow its market share in the market of non-business, half of all consumers attractred to the BlackBerry Parl and Curve handsets, which have the industry by storm.
Both BlackBerry and Nokia will be keen to crack the cosnumer market of hybbrid business with a need to attract customers with aesthetically pleeasing structurtes, as well as provdiing effective mobile computing applications.
Canalys analyst Tim Shephetrd said: "They understood that the diision of consumers over the business does not make sense.
"It is clear that professional users have a certain set of needs, but they are also consumers, too. Noka and RIM have a name that the development of dveices such as E72, and the curve that the goal in both sectors."
Powerful businessmen, Karen Bray, a former managing directro of Birmingham City Football Club and Savannah Miller, founder of cothing brand Tewnty8Twevle, should act as markweters and ambassadors for the Nokia E72, the Nokia is engaged in social media campaigns.
The importance of marketing BlackBerry mobvile phones for women played a significant role in how RIM made the smartpphone more affordsable in terms of phone desgin and use, and not attractive Girly "collors that have been used as a marketing tool in the past.
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