You have invested a lot of time and effort, and potentially cash, in getting people to come along to your web site and discover what you have to say, so the last thing you want is for them to leave after just reading the one page.
OK, if after one page they click on a PPC advert, you have made a slight return, but the principle is that they find a few pages, subscribe to your newsletter or RSS feed and then click on your PPC add or other banner. That way, they might just come back again and make you more money. So what methods can you be using?
Don’t Baffle With Too Many Adverts
Well, for a start, don’t scare them off with advertising and as an alternative steer them through your site. A lot of confusing, flashing, blinking add units, tied in with other distractions such as unnecessary animations may amuse you as the owner, but will put traffic off your website and scare them away.
Instead, use one or two add positions at most. Let these merge into your scheme rather than stand out to grab their attention. This way they will add to your website, not distract from it. Maybe a CPC unit along with a couple of neatly matching sponsored adds.
steer Your traffic To Their Next Reading
So you are now scaring your visitors off less, but how do you hold on to them more? You guide them around the blog to the next point of interest. You can do this by using in post links, or there are WordPress plugins to automatically do this job for you.
Give Them A Choice When They Finish Reading
But take a look around the screen for yourself and think, if you had just find the post, where might you go next? To get around this puzzle, download a related posts plugin and install this, with the links placed at the bottom of the post. This way, as the visitor reaches the end of the post they are furnished with some comparable articles to continue reading about.
Popularity, Not Recent
Also, take a look at your list of most recent articles, on every page. That doesn’t in point of fact give any real benefit to your readers. It shows your recent work, but if you haven’t written for a few days, what exactly are you showing off? Also, for new traffic to your blog, they haven’t discover any other posts yet, so you don’t want to show them your most recent posts, you want to show them your best posts.
How you define best posts is debatable. You may prefer to work this out yourself and create the list, but I prefer to use one of the excellent plugins available. If your web publication receives a lot of comments, then you might choose a popular posts plugin based on comments. Else, there are pluggins available that work based on views.
By removing the list of recent posts and replacing with most popular votes, you are steering your site visitors to your best work.
Get Them To Stay Longer
So, to get visitors to stay on your web publication longer, don’t distract with banners and loads of adverts, give them something to read when they get to the bottom of the post and show off your best work. It is all about keeping them interested and pushing them where you want to go.
Author Resource:-
Written by Keith Lunt, of http://www.janric.co.uk. If you want more ideas, call into our blog.
![[Valid RSS feed]](http://article2008.com/images/feed-icon.png "XML Feed For RSS"){kind=icon}
![[Valid RSS feed]](http://article2008.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites