How much effort have you truly put into preparing your web site for retaining site visitors? If you have not put in sufficient time to growing your web site’s “stickiness”, then you are wasting a lot of you advertising exertion.
The thing is, if you are running a internet site, then getting existing readers to return and read more pages is an absolute lifeline. And this is where retention of those visitors you do have is vital. If in one day you encourage just 1% of your new site traffic to come back the next day to read your next post and you can keep this up for three months you have got the equivalent of a day’s new site visitors returning daily as fanatical followers. Or, in other terms, you have doubled your daily traffic.
Better still, increase your site stickiness and you may well simply double your daily page view statistics overnight!
And this is what you want as loyal traffic that keep coming back to read your website are more likely to have faith in your product reviews and suggestions and consequently more likely to buy. This increases not only the possible affiliate commissions through the site, but also the marketing worth of the website.
These regular readers are also more likely to reference your posts and ideas to other people, thus starting a new source of new site visitors for you, another great bonus.
Regular readers are also more likely to interact with you and leave comments, start commenting on each others comments and so on. Your site develops a community through the regular readership, not the new traffic.
And with some monetisation schemes for websites, it is the level of the visitors, the amount of comments posted etc that dictate the value of the internet site when it comes to earning payments for paid posts.
What is more, the work that you put in to improve these visiting figures is permanent work. If you put in a day’s effort to convince a handful of visitors to come back and to help the rest of the traffic to find another page to read, then this work will be reaping benefits at least until you have a key rewrite of your site, such as putting in a new theme.
This is what is so good about working to market to the people that are already on your site. It is not like search engine optimisation and social marketing, in which your efforts last a little while and then have to be repeated. If you can encourage your visitors to read more, then the tricks that you are beneifiting from are the sort of tricks that you will be implementing to your site permanently.
The tricks to get a visitor to read more pages or even become a subscriber won’t take long to put in, but reap loads of results. That’s why I think hour for hour, taking some time out to look after present readers is far more time efficient than finding new visitors.
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Written by Keith Lunt, thriving home worker for a number of years and proprietor of MyHomeWorking.com.