The way that most of the coupon and discount codes websites on the internet keep going is by making a commission from your purchases. This is okay and usually does not cost you any more (although I do know one merchant that puts their costs up for affiliate sales!). What takes place is that they get you to click on the merchant’s advert, which then goes on to track any sales you make with that shop.
And that is the crucial fault in coupon sites. Whilst it is excellent that they are making accessible to you the coupon codes that may save you hard cash, they are more attracted in ensuring that you click their advert. This means two things to you, the unwary guest.
First, some will do anything possible to get you to make that click so that they may earn a fee. Typically this is done by not revealing the voucher code to you until you press a button. This button then shows you the code and opens the shop’s website in a different window, thus planting the essential cookie on your machine.
Why is this a dilemma? Well simply put, at times these sites will get you to click to expose a coupon code even when there is not one to be had or it has expired. They are hoping that the fact that you are searching for a distinct shop’s code that you are about to make a purchase there. They are then earning their commission, even though they have not in truth pushed the purchases. Even though the marketing standards say that this sort of click to show should not take place when no coupon is present, I have still seen it happening and it is not tricky to come across sites still doing this.
The next concern is favoritism. These sites are only interested in displaying voucher codes that are supplied from merchants that will pay them a cut. This market is big business and some join coupon codes with product comparisons. But, they will only compare the prices of those merchants that may send them a fee.
At the end of the day, if you are searching to make a purchase and a site can give you a money off code, then does it matter? The outcome is that you save yourself a small amount, they earn a commission and the shop makes less on the sale.
I suppose the shop will just consider that it is a worthy loss and hope that these sites do send them more trade in the long term. But if your sale has been initiated by way of another site who is an affiliate, then they themselves will lose out on the commission. And this is one more motive for the click to reveal trick – you have to click to see if there are any better vouchers than the ones you have.
By and large, I guess there is no harm with voucher sites in general, it is just the click to disclose scheme I dislike.
Author Resource:-
Keith Lunt writes for E-Z-Saver, where voucher codes are always visible and it is up to you whether you click on our affiliate links! If you want to know more about the latest coupon codes that we have on offer or our new product reviews, just pop over to join in.
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