If you know something whatsoever about book publishing you’ll know that getting a mainstream book publisher to even look at you is virtually unheard of. Should you want them to really read your book that’s an additional matter entirely.
So it’s not surprising that so many people are looking towards self publishing as a viable way to obtain into print. And thanks to the internet – coupled with the wonderful existence of Print On Demand technology – you don’t even have to risk hundreds or even thousands of dollars of your personal cash any more either.
It’s becoming more common for first time authors not to consider approaching mainstream publishers whatsoever. The wealth of opportunities available to them on the web now is such that they can join a web site (for free), upload their book using the software and systems provided (also usually for free) and be selling electronic copies of their books just hours after they very first signed up.
Anyone who points out that the authors need to give a particular proportion of the proceeds from each book to the website that is hosting it obviously hasn’t encountered the royalty structure of any major publishing house lately. The princely sums offered there will rarely scrape into double figures, which makes the 65% or so that authors get from many sites on the web to be quite a heady profit by comparison.
It utilized to be the case that on the web publishing possibilities only made it feasible for authors to sell their books in e-book format or conventional paperback or hardback format from their own web site. But now many of the biggest websites offer a service where you can get your own copies listed on Amazon. These kinds of services do incur a fee of course, but for those individuals looking for a viable alternative to the lengthy drawn out procedure of attracting the attention of a traditional publisher it’s a much much better bet to lead to recognition and sales. It almost seems as if the online version of obtaining your book published is… well, just as great, if not much better, than the old way.
So will the traditional publishers find it too difficult to compete with these services? Could we ever imagine a future where the bricks and mortar publishers are no a lot more and everything is done online?
If it does happen it will be a lengthy way off yet. The majority of people who flock to the online publishing possibilities are those who wouldn’t stand a chance with a regular publisher. Perhaps when the celebrity chefs and other well known names start bypassing the traditional publishing route and head straight for the web as well we will begin to see a real change happening.
Until then the rise of on the web publishers looks set to continue. The key is whether the traditional publishers will do something to make themselves a lot more competitive in that market. As we’ve seen with other businesses who haven’t grasped the power of the on the web marketplace, there is really a tendency for them to get left in the dust as other people who can see the potential go for it with both hands.