Everyone seems to have videos they want to share with everybody online, using these videos for internet marketing in order to promote your product isn't a new idea but most people have not heard about this yet, which is too bad because this is the next big thing in internet marketing.
Using the search engines you can find anything you are looking for and you want it to be fast. When web users search for their information at a search engine, they will get thousands of search results; if they go to your website from the results, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for.
This is your only chance to get the attention of your potential customer, so you need to deliver a targeted message, fast by offering a fast, highly visual way to get their further attention and engage their interest.
You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good news.
Now if you want to use video you can do it very effectively if you follow the simple steps below. You will be able to boost your conversion and receive many more sales:
1. Publish Your Video Everywhere
When using a video as a effective marketing technique, it must be able to see by as many web users as possible. Hence, don't just keep your video inside your web site borders. You want to upload your video to every video sharing site you can find, like Google and YouTube, and all the other sharing sites you can find, using this technique people can see your video all over the web and they can even download it and even publish it on there own website if they choose.
2. Keep The Video File Small
Surfing stats show that most people will only wait for 7 seconds on average for a site to load. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. There for you have to convert your video to a smaller format like SWF.
3. Tell Your Visitors It's A Video
If people don't know that the empty black space is a video, they won't play it, and while many people will already know it's a video, many people will have no idea. So, you must let the web users know that the box is a video, the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let your potential customers know that it is a short video. Your visitors are not going to want to watch a half hour video on how you started your company; Stay on track and keep your video as short as possible while keeping it full of pertinent information.
Using the tips above will give you a great advantage above your customers, again don't just put up any old video, make sure the video is targeted to your website and website visitors, this will make your videos much more effective.
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