A lot of online vendors begin to become furious due to search engines regularly modifying their algorithms. However there are the basic rules that remain the same through the years of search engines. However, you can apply these simple steps to boost your placement:
* Be careful to not be too ready to alter domain URL's. Google has had an aging delay for indexing any new domain - when it comes to a new domain it can take as long as 6 months to a year for your keyword terms to start showing up in the searches.
* Create your site for your target audience, not the search engine crawlers. You need to consider what impression your website leaves with your customers - you’ll design a better website which the search engines will list.
* Do KEYWORD RESEARCH extensively. Everything else that need to be done will rotate around the keywords you select to use, so it’s essential you pick the best ones. WordTracker.com and KeywordDiscovery.com are two keyword research tools that show you what keyword phrases people are probing for and recommends keywords you can take advantage of.
* Create and categorize your website architectural and navigation buttons based on your keywords. Your main page should be optimized for the general keywords… Your deeper web pages must be optimized for the certain phrases. If you can, use keyword phrases as your navigation words.
* Design your site to be “spider” friendly. Search engines send out “bots ” to amass selective information regarding your web page so they better understand how to rank it.
• Design your navigation links by using HTML, not JavaScript Bots don't know how to decode JavaScript and will not be capable to read your data.
• Don’t design your site in Flash - there is nothing for the spiders to read. If they can’t read the selective information, they can’t classify your website.
• Be sure your website is HTML, not just a image a text screen. Your web page may look like text HTML. However if you have got a picture of text, all the spiders will interpret is a blank site.
* Label your web page text links. Inside the text links in your site, take advantage of using the keyword that best explains the page URL you’re going to.
You shouldn't be married to any one keyword or keyword phrase. Design your web pages for all the applicable keywords. If you can get good search engine results for a a couple of the phrases, they’re going to amount to a lot more than just one keyword that you think is the good big money one.
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