To those close to me, loads of them will have observed that over a course of a couple of months I have gone from ignoring social networking to becoming a colossal fan of them for their promotional uses. It happened in a sparkle. Standing in the shop, waiting for my wife, I saw a business broadcast its own Twitter page. So I started exploring it and each day I discover more and become more won over.
I have before now written about how it would emerge that Google is going to take more significance in Twitter and other social networks. We can see news results appearing at the top of results listings, along with blog entries that become visible hours after publication. This is remarkable for those in need of information. Not so good for those in need of website traffic to keep their businesses blooming.
So what do us lowly website owners need to do to keep out traffic flowing and our businesses alive and well? The response is relatively easy. Join the transformation! I’ve been telling some of my customers to join in for the last month or two and I’ve seen suggestion of one of them doing well on Twitter, but several just aren’t bothering. And it is a pity, for it is utterly free of charge added exposure to the search engines and maybe extra search engine results!
Take a plain search result. OK, so potentially you already exist in the top ten, maybe even the top five. That is absolutely the aim. But what if you might get an additional page in the top five? It is very tough to get another page from your own website in the top five another time and beginning afresh on a entire new website can be steep and time consuming. Copying the present site could destroy it through the duplicate content filter and thinking of sufficient text and optimising the site may possibly take your eyes off the ball for long enough for you to put out of your mind the initial site and see that drop.
But it is fairly easy to increase this work with a Twitter or Facebook page. Create both and each of them can point back to your main website. This means that visitors finding the social networking page can still be redirected to the key site and search engines ought to also be passing the effect of page rank generated on the social networking sites to your main site. This may perhaps in reality help move your main site up a search result or two.
Then get writing and posting on the social networks. OK, it takes time and you have to keep in mind them. But apportion a bit of time each day to remember to do this and post something interesting to your Facebook wall and Tweet once in a while. There are tackle that help you tie these all together that can be very worthwhile and save you a lot of time.
Once you get going publishing most modern news to your social networks your clients should stay more loyal and you will hopefully find more new customers, both through the networks and through search engine results.
More about tricks to beneifiting from Twitter next time.
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