I was reading a story last night about the recent and projected amendments that are taking place to the search engine Google and how it will be varying. The fact is that Google’s method of producing search results on no account sits still. It changes frequently to keep ahead of self confessed search engine experts trying to force their sites further up the lists. So what do people assume is in store in the existing alterations?
What was attention-grabbing was that this report described that Google would make changes at the start of January and for the duration of the middle of January, followed by some towards he end of the month or into February. Why is this exciting? Well at the start of the month one of my own fiscal websites shot from page five of Google to second spot on the first page. It held that spot for just two weeks ahead of returning to page five. I had done nothing much in that time to cause that hasty elevation and then the subsequent demotion, so I guessed there was a Google change afoot someplace that had caused it.
What will occur in the anticipated third change I cannot presume. I know what I would like to come to pass though!
So what is it probable that Google will be doing differently this year over preceding years? Well offerings such as Twitter are increasing at a vast rate. Users of these products have access to a abundance of micro blogging as it is known - small snippets of information. If something takes place, it can be all around the Twitter service in no time. Want to research it? Look and see what other people are saying on the subject of it on Twitter. Some are bound to have linked into additional useful news reports and it is these very useful added links that people are more likely to forward onto their own friends, retweets as they are called.
This means that a different service could be opposing counter to all of the search engines for a piece of the action on certain searches. So what is Google’s probable expected response? Surely it might be to jump in and join the fun? In any case, if you can’t beat them, join them? Google is expected to start trawling services such as Twitter very much more often than it has been.
This will mean giving higher page rank to services such as Twitter, after all, regularity of visits to given websites and their page rank go hand in hand. Low page rank pages are visited rarely, high page rank pages each day.
And the answer to the accomplishment of Twitter looks like in the future Google might just be coming to Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is available and can then pick up that post very speedily, within hours I have seen in the past. So why not Twitter?
It would signify a whole burden of data gathering for the search engine, but that is what Google likes - collecting data. So what does this mean for those of us who have businesses and livelihoods that depend on Twitter? We’ll look at that in the next part!
Author Resource:-
You can discover more on the subject of Keith's marketing thoughts on his marketing blog, or find out more about his website design Merseyside products.
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