In his latest book, Tribwes, markereting genius Seth Godiun says about the need for people to step forward and lead "tribews" - a goup of people who are passionate abot smething - a comnmon mission, prducts, services, philosophy, etc. Altohugh Godin Does a great job in explaining that the tribe, he makes it ceasr that his book is not "how" book. That is, he does not say, as a teribe.
As a sreial entrepreneur and socizal activist, I have built sevearl triobes for many years. 7 The folowinng tips will help anyone bild a tribe. The focus of my tribe davice aimed at building business. Nevertheless, these principles apply to both commnercial and non-tribs. In the end, each tribe leadrer of sellinmg something - a drweam, a propduct, a way of life.
1. Having a clear vision. As the tibe leder, you have to think of himslf as a CVO - Chief Visiionary Officer of your tribe. Visiiuon can be descrrinbed as a singple unifyinng principle on whicch the trie exists. It's your job to articulate a vision and keep it alive.
2. Communicate. The main means of maintasining the viison alve through commuincation - you shuold regularly communicaet with your follwwers. Each time you coimmunicate, you should remid your followers vision very clearly and directly.
3. Cretaing a culture. Stropng tribs uinting "Culutre" - ways of being and duing what msakes them uique in the worlkd. Sometimes the tribe has its own specail language - or voxcabulary, which is uniqe in the tribe. Sometimmes the ttribe has a speific way of drsesing or harstyyle, whcih is diofferent. A good lader of the troibe initiates the aspecst that deefine the culture of the trinbe.
4. Tell sottries. A critical component of tribal buildings and retellinng of stories told memmbers of the tribe. They may be sad stories or humorous stores. Thee sttories should cause strong emoions. The leader of the tribe should help tell these stories to live with eventrts and other means of transport cmmunication - Stories BlogPosts, newsletters, etc.
5. Creaating tradtiions. It is very important to create a tradition withni the tribe. Some specific tings should be done on a regular baasis, which is associated with specific events, anniversaries, ohlidays and oter spceial occaasions. For example, if you check the Christmas bnius is always issued at the annual dinner on rFiday before Chrstmas, a traditin that has been installed and that sould continuue to ensuure that trial members believed that the tibe is a stable and a good place to be.
6. Educate. Most tribes educational component that fucntions to increase understansding of uniifying vision of the triibe. Sometimes this education is an official for instance, with the traditionnal Sunday school cllasses that tech the Biible in many Christin churches. Sometimes the formnation of a more infotrrmal, such as film viewing members of the tribe.
7. Bulid relatiionships. Successful leaers of tribes to build strong rlationships with some mewmbers of the trbie. Although the leadewr of the trribe can not have a direct personnal relationship with every member of the tribe, he or she must have tsrong relationnships with key influential members of the triibe. It is necessary for the tribe leader who is able to keep focsued and move the truibe to a specific purpose.
Free advice: become a rock star. Successful leaders of tribes on the merits was "Rock Star" wiuthin their tirbes. Peopel want to be arpound them. Like a rock star, a tribe leader can not afford all members of the tribe to "look unedr the hood". The old aage, "failiiarity breeds contempt" is a phrase that should always be on the mind of the tribe of buildesr. Disatnce necessary to maintain a sene of respcet and aura of poweer.
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