If you're in business for yourself you know that unless you are an one person shop, there is going to come a time when you will need to outsource the creation and maintenance of your website as well as your marketing. At this point, if you're trying to save expenses you may consider finding a web designer that has also been marketing consultant. However, there are several reasons why this might not be such a good idea.
If you consider a web designer, they need to constantly learn new technologies and techniques as well as practice them in order to remain current and stay effective in what they do. If you ask this person to also take on the additional burden of marketing, they may do so but the results will probably be not what you were after. Any advertising they will do will solely be tacked on because it is not their area of expertise to begin with.
By contrast, a marketing consultant should not also be a web designer. The reason for this is exactly the reverse of the previous paragraph: that is, marketing and its various disciplines are constantly changing from one month to the next. It used to be that you could just write a quality article, throw it up on the web and be done with it. Now, you need to take into account things like proper on-page and off-page search engine optimization, Facebook, Twitter, Google Plus, Google Adwords, as well as things like e-mail marketing and direct mail promotion. And let's not forget telemarketing as well.
The key here is that unless you're very lucky, odds are you're not going to find someone that has expertise and is up-to-date in both of these fields. You may find out that their marketing techniques don't work but the website is nice or the website doesn't work doesn't look so good but it is marketed properly. The point is, each of these disciplines are gigantic in scope and always changing.
Where thing to think about is that by trying to find someone that does both, you may wind up with a marketing plan that is lopsided to say the least. Consider for a moment if you hire a web developer who claims to have marketing experience. Odds are he or she will only focus on the online aspect and leave any form of off-line marketing completely out of the equation. Similarly, the Marketing consultant that "does" websites will probably not, them to proper standards and thus will limit your results in the search engines although he or she may be excellent at the actual promotion end of it. By trying to do things this way, you'll inevitably wind up with a potentially one-sided marketing plan, which is not something that you do not want.
One last thing you want to think about especially if you're looking at Marketing consultant, hiring a team of Marketing consultants or just hiring one Marketing consultant, is that while hiring separately may seem like quite a bit more cash out-you were thinking about, ultimately the return on investment for having people who are specialists each in their own fields cannot be overstated. By hiring separately for a web designer and marketing consultant, you actually free these people up to do what they do best, keep up on their areas of specialty and be able to react quickly when things change. By thinking about things in this way and for the long-term, you are ensuring the long-term sustainability of your business and a rapid rise to success.
Author Resource:-
Marketing online since 2004, Paul Marshall can help your business. See his Marketing Consulting home page and his Strategic Web Marketing.net BBB profile page. Visit Strategic Web Marketing.net today!
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