I started writing articles concerning Internet Marketing earlier I ought to have. Even though I knew nothing regarding it, I had heard that it would deliver traffic!
This admission isn't intended to be a pulp confessional. In its place, I am going to tell you what I learned regarding article marketing that made it begin working for me.
First thing...writing an article is actual work so the emphasis I like to put into the work centers around making sure that I give the reader some data they can use for themselves and I stress the axiom "keep it simple."
Since it is real work to write an article I feel I have to make it good for the reader and good for me. too!
I previously told you what I like to provide in an article for the reader but let me make it clear to you that I do it for my benefit. I'm pretty sure everyone else does too! Well, almost everyone.
Here are the benefits I wish for from my articles.
The number one and number two benefits, the two most important ones, are...Traffic to my site and increased ranking for my keywords, which often results in even more traffic.
It's all regarding traffic. Let me clarify.
Traffic is a pretty obvious reason, or benefit, for going through the work of writing an article. I don't know how many of the authors that submit articles to, say Ezine Articles, are engaged in the fine art of marketing, but I'd say it's a high percentage.
One thing, one sure thing that will kill a marketer and cover their website with cobwebs, is a lack of traffic.
And, sure enough, there is more than one kind of traffic. There's the kind that buys and the kind that doesn't buy and each type is just as easy to get.
Article marketing gives you the opportunity to "sort" your traffic by their interests.
If you write an article about "traffic generation" people who typed in "traffic generation" will be transported to whatever page you linked to in the resource box!
I didn't know that at first. For that matter I didn't know what a keyword was. Additional on that later on.
The second HUGE advantage you MUST derive from your article marketing efforts is the sincere increase in rankings for your keywords which results in the actual movement of your website forward toward Page One at Google. I capitalize page one because of it's magnitude.
The traffic that can be generated by being near the top of Page One Google (my phrase) is incalculable. Valuable is the word.
To secure this blessing for yourself all you have to do is put your keyword in context in your resource box and create a link out of it to your website. Bingo! Your rankings increase. And, double bingo, when they click on your keyword, they are transported to your website, or wherever you want them.
These are called one way backlinks or maybe just backlinks but they can result, eventually, and sometimes much sooner, in a page one position.
So my five tips for success at article marketing are...
1. Give information that people can use to make things better.
2. utilize your resource box to move your site up in the rankings for that exact keyword.
3. Put your keyword in your title - I prefer to have it first in the title.
4. Put your keyword in your article at concerning the 1% range. That's 1 keyword per 100 other words.
5. This is just me. But it's my article so here we go. Don't misspell words! use your spell checker and dictionary. If possible arrange to email your article to someone who will proofread it right away. They are likely to find something that should be fixed.
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