Twitter as we all know is a great way to build long term relationships with your target audience and build a high trust level, and by using the Twitter autoresponders you'll be able to get much more out of your interaction with your followers, and get them to take the action of your choice. There is definitely a right and wrong way to approach business with direct messages and the autoresponder, and we will talk more about in this article.
There's absolutely nothing that can replace the power of value, and this fact doesn't change when you're dealing with your Twitter autoresponder. If your end user has nothing to derive from the message that you're sending out to him, how do you expect him/her to take any real action? There's just no point in sending out a message to your new followers if you don't have anything meaningful to say. It is easy, do not use the tool until you have it all figured out in terms of what kind of content, or value, you intend to provide. It is always preferred to share genuine value with people, and do remember that Twitter marketing is relationship marketing. When you do write anything that is promotional in nature, stick to the facts and do not try to be heavy on the emotional trigger words. On the other hand, you never want to come across like you are giving a call to action, either, with the command to do something. The best approach with your direct messages is to inform and give a hint about what your link is about. Don't be too demanding trying to force the recipient to click on your link and do what you want them to do. People are tired of the marketing games online, and they just want real value given by a real person. Regardless of if you use copywriting principles or not, you need to determine if your niche will respond favorably or if you should use another tact.
You can make a tremendous impression on new followers by simply being nice without going over the top about it. Of course you are there to have a solid rapport with them, so you want to be open and inviting. If your message reads with the wrong tone, there is no telling how people will react to it. You always need to be patient when you are working to create trust and a good relationship with people. No need to worry about if people will un-follow you because they will not as long as you show them respect by not spamming them with direct messages. Your autoresponder message will be short, like all the others, and so it is very easy to write a pleasant greeting.
If you notice, Twitter has a report as spam link in their direct messages that are sent to email addresses, so keep that in mind with the autoresponder use.
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