There have been times within the history of Turkish Airlines when business hasn't been so prosperous. In 2010, the airline reported a gross annual revenue of more than 4 billion US dollars. Yet throughout the 70s and 80s the company was plagued with multiple issues that affected their reputation negatively, which included constant flight delays and bad customer service.
There were also seven accidents reported in the years from 1974 to 1983, as well as multiple serious events. The fate of Turkish Airlines took a turn for the better beginning in the latter half of the 1980s largely thanks to influence from the highest levels of government. Since the beginning of the new century, Turkish Airlines has seen a consistent rise in profits and popularity, which indicates a positive future is really on the horizon.
Turkish Airlines and US Airways negotiated and signed a codeshare agreement in January 2011. A codeshare is a legal, and approved, agreement between two airlines that allows them to share passenger bookings with each others' scheduled flights. This type of arrangement is beneficial for each airline and effectively expands both reach and revenue. Due to the fact that there are more flights available, this offers passengers a higher level of flexibility and they can also save money as the deals are usually better, making such agreements also prove advantageous to passengers. Thus, the codeshare signed between these two airlines will result in more options for travelers going to Turkey or to the United States. Turkey's number one airline had a very busy month during October of 2010. The airline flew the first Boeing 777-300ER which is an extended range aircraft. Turkish Airlines has placed an order to get 12 of these very contemporary and technological aircrafts from Boeing. As a matter of fact, Turkish Airlines is not keeping it a secret that its strategies involve getting into the competitive markets of the US and Asia. They have long term strategies to continue growing all around the world. Everything about Turkish Airlines indicates that it is using the best resources to its benefit. This can be seen by the services they provide.
During the summer of 2010, Turkish Airlines was abuzz with plenty of action. In July 2010, Turkish Airlines signed a 5 year deal with Euroleague which stated that it would sponsor the global European basketball competition. This season the basketball association's new name will be Turkish Airlines Euroleague Basketball. This really should not be a shock to anyone who knows about the company's basic marketing techniques. Turkish Airlines understands how sports appeals and reaches out to a lot of people. The flying public a participant of the activities of what is going on.
Since Turkish Airlines has had a run of robust and profitable seasons complete with ever-higher profits, they are in a prime position to do what all businesses need to do. The airlines have been showing their marketing wisdom because they are branding their business in a very good manner globally. We think that this is a very fast paced company that is ready to be the leader in the competitive world of aviation and flight travel. Not only has there been numerous celebrity multiple year contracts, but the business has made a lot of new purchases for its fleet and making company improvements all over.
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