You know, there are probably thousands of people who have tried to discover the secret of viral campaigns and viral marketing. People know what the general reasons or qualities of viral events are, but it is the human factor that is impossible to know. One possible idea is to study videos at YouTube, and search on those that have been viewed ten or twenty million times and study them. But we will offer some solid advice that will get your creative juices flowing for making viral campaigns.
Emotions and emotionally needs - those are the two things that basically drive all commerce in the Western world. There are some core emotions at work with something viral such as humor, disgust, outrage and the like; that is what you have to work with. So then when a truly strong emotional response is elicited from people, the natural reaction seems to be to want to share it.
The most viral events seem to overwhelm some people, and the urge to tell others about it almost seems beyond their ability to control. The emotional and human side of us compels us to communicate in an emotional way with each other.
The essence of viral marketing lies in how fast it can spread - and in order to make your campaign spread faster, you need to make it easy for people to share it in the first place. Make it easy for people, and funnily enough that is the mantra for all online marketing. However, most places you publish your content will already have the infrastructure in place to make this possible. One thing is certain is that hoops to jump through are always a killer for whatever you want them to do. The fewest possible clicks is what you should always strive for in everything you do.
This point applies to you especially when you're creating a video or an online game that you want to go viral, but it's on a broad level and applicable to anything. Entertainment is incredibly huge, and has been for many years, but that is one quality that you need to keep in mind. Then of course you can think about something that is so different that people cannot resist the impulse to share it. Entertainment value is another buzz term that you should keep in the back of your mind. We cannot guarantee you anything about viral marketing, and if we could then we would be doing it as frequently as possible.
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